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Ventas A Major Player in Senior Living

John Hawley

Nov 25, 2024

Chicago-based Ventas acquires its sixth senior living facility in Jacksonville and continues to grow its ownership nationwide.

Ventas, a leading Chicago-based real estate investment trust (REIT), is expanding its footprint in senior living communities, particularly in Jacksonville.

A notable move was their recent acquisition of Camellia at Deerwood for $26 million on October 29. This facility, built in 2010 on 8.3 acres, was previously sold in 2017 for $40 million, and it serves as a prime example of Ventas’ strategic acquisition model. Their diverse portfolio includes medical office buildings (MOBs), inpatient rehabilitation facilities (IRFs), and life science centers. Ventas owns and operates over 800 senior living facilities, catering to nearly 80,000 seniors across the United States, Canada, and the United Kingdom.

With $1.7 billion invested in senior living across states like Alabama, Arizona, and Florida, they plan to secure an additional $300 million in senior living properties by the end of 2024. The main goal behind these acquisitions is to tap into favorable economic conditions and the impending demand from millions of baby boomers reaching retirement age.


Camellia at Deerwood
Camellia at Deerwood

Acquisition and Management Strategy

Ventas employs a strategic approach to acquiring and managing its senior housing properties. Key aspects of its strategy include:

  • Targeted Acquisitions: The company focuses on acquiring high-quality senior living communities with strong operating performance and growth potential.

  • Portfolio Diversification: Ventas seeks to diversify its portfolio across various geographic regions and property types to mitigate risk and optimize returns.

  • Operational Excellence: The company partners with experienced operators to ensure the efficient management and maintenance of its properties.

  • Value-Add Initiatives: Ventas actively pursues value-add opportunities, such as property renovations and expansions, to enhance the value of its assets.

Increased Capitalization and Future Outlook

In recent years, Ventas has significantly bolstered its capitalization, allowing it to pursue a strong investment pipeline. Having a solid balance sheet and access to capital markets positions the company favorably for future growth opportunities.

The outlook for Ventas and the broader senior living industry remains bright due to several key factors:

  • Aging Population: The aging population continues to grow, driving demand for senior housing services.

  • Favorable Demographics: Baby boomers are reaching retirement age, and many are seeking high-quality senior living options.

  • Strong Fundamental Performance: The senior housing industry has demonstrated strong fundamentalperformance, with increasing occupancy rates and revenue growth.

  • Limited New Supply: A limited supply of new senior housing developments is expected to support rental rates and occupancy levels.

Ventas in Jacksonville

Ventas has a significant presence in Jacksonville, Florida, with several senior living communities in the area. 

Ventas Jacksonville Properties:

  1. Camellia at Deerwood:

    • Address: 10016 Sweetwater Parkway, Jacksonville, FL 32246

    • Services: Independent living, assisted living, memory care, and short-term residencies.

  2. Brookdale Avondale:

    • Address: 4455 Merrimac Ave, Jacksonville, FL 32207

    • Services: Primarily assisted living and memory care.

  3. Brookdale Crown Point:

    • Address: 10050 Old St Augustine Rd, Jacksonville, FL 32257

    • Services: Assisted living and memory care.

  4. Sunrise of Jacksonville:

    • Address: 4870 Belfort Rd, Jacksonville, FL 32216

    • Services: Assisted living and memory care.

  5. Sodalis Jacksonville:

    • Address: 7620 Timberlin Park Rd, Jacksonville, FL 32216

    • Services: Assisted living and memory care.

  6. Discovery Commons San Pablo:

    • Address: 14199 William Davis Pkwy, Jacksonville, FL 32224

    • Services: Independent living, assisted living, and memory care.


By strategically expanding and managing a diverse range of senior living properties, including those in Jacksonville, Ventas is poised to be an influential player in the senior housing market. The company is well-equipped to meet the increasing demand for senior living while providing long-term value to both its shareholders and residents.

Florida Condo assessments skyrocket
Florida Condo assessments skyrocket
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