
About OutdoorLiving101 Marketing LLC
OutdoorLiving101 Marketing LLC is a Northeast Florida-based content creation and digital marketing company helping small businesses, nonprofits, professionals, and organizations build stronger brands through photography, video production, social media content, website media, and AI-enhanced marketing solutions.
Founded by John Hawley, OutdoorLiving101 was built on a simple belief: small businesses deserve professional-quality marketing content that is both effective and affordable. Too often, growing businesses struggle to find the time, resources, or expertise needed to consistently create content that represents their brand well. Our mission is to bridge that gap with practical, results-driven creative services designed for real-world business needs.
Experience & Perspective
With more than fifteen years of experience in photography, video production, journalism, content development, and digital marketing, John Hawley brings a unique combination of technical expertise, creative storytelling, and business understanding to every project.
His experience spans a wide range of industries, including:
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Construction and contracting
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Landscaping and outdoor living
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Real estate and development
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Hospitality and tourism
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Retail businesses
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Health and fitness
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Professional services
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Nonprofits and community organizations
Beyond creating compelling visuals, John understands how content is used across websites, social media platforms, advertising campaigns, email marketing, sales materials, and customer communications. Every project is developed with the end goal in mind: helping businesses connect with customers, build trust, and grow.
A Modern Approach to Content Creation
OutdoorLiving101 combines professional production standards with state-of-the-art technology to deliver more value, greater efficiency, and faster turnaround times.
Alongside traditional photography and video production, we utilize advanced AI-powered tools to support:
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Content planning and ideation
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Script development
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Interview transcription
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Content repurposing
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Voiceover production
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Social media optimization
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Workflow automation
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Multi-platform content distribution
Technology does not replace creativity—it enhances it. By leveraging modern tools responsibly, we help clients create more content, maintain consistency, and maximize the value of every project.
Local Knowledge. Professional Results.
As a Northeast Florida business, OutdoorLiving101 understands the local communities, industries, and audiences we serve. From Jacksonville and the Beaches to Ponte Vedra, St. Augustine, Nassau County, and surrounding areas, we work with businesses that want a trusted local partner who understands their market.
Whether producing a one-time promotional video, documenting a major project, developing ongoing social media content, or building a complete visual content library, our goal remains the same: create professional marketing assets that help businesses stand out and tell their story effectively.
Our Commitment
Every client receives:
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Personalized service
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Professional production quality
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Transparent communication
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Flexible project solutions
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Modern content strategies
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Reliable local support
At OutdoorLiving101 Marketing LLC, we believe great content should do more than look good—it should support business goals, strengthen brands, and create lasting connections with customers.
Fifteen years of experience. Modern tools. Local expertise.
OutdoorLiving101 Marketing LLC — helping Northeast Florida businesses tell their story and grow with confidence.

