About OutdoorLiving101 Marketing LLC
Content Creation, Digital Marketing, Independent Publishing & Research
OutdoorLiving101 Marketing LLC is a Northeast Florida-based content creation, digital marketing and digital publishing company helping businesses, nonprofits, professionals and organizations communicate more effectively through photography, video, websites, social media, SEO and AI-enhanced marketing.
Founded by John Hawley, OutdoorLiving101 began with a straightforward belief: small businesses deserve professional-quality marketing without requiring the resources of a large corporate marketing department. Today, that mission has expanded beyond creating content to understanding how content is discovered, how audiences engage with it and how digital platforms can be used to build lasting visibility.
OutdoorLiving101.com reflects that evolution. The website serves simultaneously as a publishing platform, research resource and working digital-marketing laboratory.
Experience, Storytelling & Business Perspective
With more than 25 years of experience in photography, video production, journalism, content development and digital marketing, John Hawley brings together creative production, research, technology and practical business experience.
That work has crossed industries including construction and contracting, landscaping and outdoor living, real estate and development, hospitality, retail, health and fitness, professional services, nonprofits and community organizations.
The objective goes beyond producing attractive photographs or videos. Content should have a purpose—whether that's helping someone understand a complicated issue, introducing a business to prospective customers, improving search visibility or giving an organization useful material it can deploy across multiple digital channels.
Independent Reporting & Research
OutdoorLiving101.com has also developed into an independent publishing platform covering Jacksonville, Northeast Florida and statewide issues through The 101 Report and our expanding library of research and practical guides.
Our reporting uses public records, government documents, budgets, contracts, financial reports, legislation and other primary sources to examine government, taxpayer spending, development, community associations, legal and accountability issues, science, technology and other subjects affecting Florida communities.
Rather than treating every article as a standalone story, much of that work is organized into continuing reporting series. Public Money Pipeline follows Jacksonville taxpayer dollars; JTA at a Crossroads examines transit, leadership, finances and accountability; Florida Cities Head-to-Head compares how major Florida cities operate; and Florida Community Association 101 provides practical information for HOA and condominium boards, CAMs and homeowners.
The goal is simple: follow the information beyond the headline and give readers enough context to understand the larger story.
Content Strategy 101: Using Our Own Website as a Laboratory
Publishing is only the beginning.
Our ongoing Content Strategy 101 series uses OutdoorLiving101.com as a real-world laboratory for understanding SEO, digital marketing, website development, Google Search, content architecture, internal linking, analytics, audience behavior and AI-assisted workflows.
Instead of discussing digital marketing only in theory, we examine our own results. Google Search Console helps identify what people are searching for and where new opportunities may exist. Analytics helps show what happens after visitors arrive—which stories hold attention, which topics encourage additional reading and whether the site's architecture helps people discover related information.
Those observations influence what happens next:
Research → Create → Publish → Connect → Measure → Learn → Improve
Content Strategy 101 shares that process so businesses, organizations and other content creators can apply the same principles to their own websites. It also keeps us accountable: strategies should ultimately be measured by what they accomplish, not simply by how good they sound.
A Modern Approach to Digital Content
Technology is changing both content creation and the way audiences discover information.
OutdoorLiving101 combines traditional photography, video production, writing and editing with modern tools supporting research, content planning, script development, transcription, content repurposing, voice production, SEO, workflow automation and multi-platform publishing.
Artificial intelligence is part of that toolkit, but it does not replace research, judgment or creativity. Used effectively, technology can help a small organization accomplish more, analyze information faster and extend the useful life of the content it creates.
Local Knowledge. Professional Content.
Being based in Northeast Florida provides another important advantage: familiarity with the communities and businesses we cover and serve.
Our work extends throughout Jacksonville, the Beaches, Ponte Vedra, St. Augustine, Nassau County and surrounding Northeast Florida communities, while our reporting and digital content increasingly address issues affecting Florida statewide.
For clients, that can mean producing a promotional video, documenting a project, developing ongoing social content, improving a website or creating a comprehensive visual content library. For readers, it means reporting, research and practical resources built around questions affecting the communities where we live and work.
Have a Story, Research Question or Project?
Some of our best work starts with a question.
Businesses and organizations can contact us about photography, video, digital content, websites, SEO and marketing projects. Readers can reach out with news tips, public-record leads, research questions or subjects they believe deserve closer examination.
Whether we're telling a client's story, investigating a public issue or studying how an article performs in Google Search, the underlying principle is the same:
Create useful content. Make it discoverable. Measure what happens. Keep learning.
OutdoorLiving101 Marketing LLC — content, research and digital strategy built for the way people find information today.